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The "ArtDiNova" logo symbolizes the harmonious fusion between traditional art and technological innovation.
This marriage of eras and know-how is reflected in the carefully chosen visual elements of the logo.
The golden circle that frames the whole evokes the idea of eternity, perfection, and harmony. It represents the continuity of artistic creativity through the ages.The circle also reinforces the idea of unity, that of art and technology coming together in a common project.
Inside the circle, two contrasting elements coexist and enrich each other. The golden lines at the top, straight and elegant, symbolize traditional art. Each golden stroke refers to the precision and mastery of classical techniques, evoking centuries of painting, sculpture, and craftsmanship.
Gold, with its connotation of wealth, prestige, and stability, reflects the importance of this precious heritage. Below, the blue waves are associated with powerful and unstoppable natural forces. In the context of the logo, they represent the transformative power of technology.
Blue signifies modernity, an invitation to trust and innovation. It conveys a sense of movement.The choice of a wave shape symbolizes fluidity and adaptability.